Saturday, April 29, 2006

The many mes in my closet...

Can't figure out how to comment on my own blog...so am publishing a new post to get in on the conversation.

What I'm hearing you say is "to each her own." Every woman finds her own style and it is a personal matter. But what of fad? Trend? The latest thing? Don't we want that, too?

Style is ever-changing, even within each individual woman. Look in your closet, ladies. Is there just one style there? Aren't there many different possible "yous" in there? So, one time you want the sexy, curvy top with jeans you can feel all the way down. Then another time (maybe even the same day), you want the long, flowing top that covers all those places and straight-leg pants to deemphasize those hips. Many potential yous.

Working to accomodate all your yous is what we do at Big on Style. If you think of our store as your closet, you can imagine a 1000 square foot walk-in for Santa Cruz county and beyond. That's a lot of women sharing the closet, and as big as 1000 square feet sounds, you can imagine it is no small challenge to have something in that closet for everyone. But that's what we try to do. We want you to be able to find your personal style, and the many variations of that style, and live comfortably and beautifully ever after.

I'd like to hear your thoughts about the yous you find in your closet. Are there any you wish were there but find missing? Any looks or feels you long for in your clothes but don't find there? As far as you are concerned, what is missing in the generously sized market? Anything you especially like? Any new goings on we should all know about in your fashion world?

Thanks for making this a conversation.
Dr. Beata

Wednesday, April 26, 2006

Flaunt What You've Got!

Okay, it's taken me several months to make this post, admittedly too long.

I'd like to start a conversation with you about new trends in plus size clothing. Some new things seem to be happening, and you might be able to shed light on whether my perceptions are accurate.

What I am seeing is that plus size women today want to show more of their curves than ever before. I am sensing a new body pride, an exciting trend toward more tailored clothes, more form-fitting apparel that shows off what a woman has rather than trying to hide her shape.

This development, if my perceptions are accurate, is thrilling to us at Big on Style. It signals to us a new body pride, a developing love of self in our customers. Ladies, we are beautiful and the world should know that! The standard of beauty in our society needs to broaden to include all kinds of bodies, all kinds of beauty.

Do you agree that this trend is happening? Are you part of this trend? How do you feel about clothing that shows your beautiful curves? Are you looking for more of that now? We'd love to converse with you about this...let us know what you think.

Meanwhile...flaunt what you've got!
Dr. Beata